A stronger
New Jersey starts with child care.

The question for New Jersey’s next governor isn’t 'Can we afford to invest in child care?'

The question is – 'Can we afford not to?'

- Winifred Smith-Jenkins, EdD

Director of Early Learning Policy and Advocacy, Advocates for Children of New Jersey
Senior Director, Zadie's of the Oranges

Why you should care about child care:

Child care boosts New Jersey’s economy

More parents working will add

$3.6+ billion per year through increased wages, tax revenue, and business productivity.

Child care is a common-sense investment

Early learning builds brains and promotes lifelong health and well-being — reducing long-term spending on special education, healthcare, and social services.

Child care powers working parents

For the 1 in 5 adults with young children, child care reduces employee absenteeism, improves retention, and increases family income.

See how the child care crisis is impacting your community

See how your neighborhood is directly affected by the child care gap by clicking the map below

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Is Powered By:

Child care powers our economy.

Let’s tell New Jersey’s next governor to put affordable child care first.

Here’s how:

Make Child Care Affordable:

The median yearly cost for full-time care for one infant in New Jersey is $19,000. Families can’t afford care that costs more than their mortgage — and when they cut back hours or leave the workforce, our economy loses talent and productivity.

Strengthen the Child Care Workforce:

Providers can’t keep their doors open when child care workers are paid some of the lowest wages in any profession.

Commit to Long-Term Investment

More parents being able to work could add $3.6 billion or more a year to New Jersey’s economy through increased wages, tax revenue, and business productivity.

A stronger New Jersey starts with child care.

The question for New Jersey’s next governor isn’t 'Can we afford to invest in child care?' The question is – 'Can we afford not to?'